Search engines like Google want to deliver relevant content to their users. Sites that provide rich, up-to-date and high quality content are considered particularly good. Starting point for a search engine optimization for lawyers is a well-founded keyword analysis, which answers the following questions: Which lawyers with which special qualifications are people looking for on the internet? How often do people search for specific lawyers on a monthly basis? How big is the competition for a specific search term? Which terms related to your own topics are being searched for? If you have a list of keywords and keyword combinations that match your offers, it may be a good idea to set your own website accordingly. Each keyword, keyword combination should have its own (sub) page. If you need help with SEO for law firm website contact AMN. It must contain exactly the information that potential "seekers" want and need and, at best, provide added value compared to similar content on the web.